Loose Diamonds


The Greeks and the Romans believed diamonds were tears of God and splinters from falling stars. In antiquity it was believed that diamonds would bring luck and success as well as counter the effects of astrological events. Today, diamonds continue to fascinate the world and are symbolic for love and eternal beauty.

Diamonds conserve their quality and value, so their purchases act as a sound financial investment. The selection process and design of a diamond is also personal, adding an emotional weight to every diamond collected. This versatile stone offers an admirable purchasing experience, which requires specific prior knowledge.

Every diamond is unique and exists in many colors, the rarest being red, blue and pink. In order to help understand the value of a diamond the Diamond Quality Pyramid was devised as a framework to help in the comparison process, as well as explain the 4C's in terms of rarity. For example, a colorless diamond is situated at the top of the pyramid in the color category, yet if its size is small and it is of lower clarity and cuts its value will be lower accordingly.

Indeed all diamonds are precious; however those classified on the top of the pyramid are those having the best combination of Cut, Clarity, Carat weight and Color, the 4C’s. A diamond's beauty, rarity and price depend on the interplay of the 4C’s, a universal tool commonly used within the industry. All 4C’s are equally important in terms of beauty and value and sustain a diamond’s worth.